Unit 2 Media Business Context - Media management online training

 
Media management online training
Menu of the Unit 2 Media Business Context:
 

Media law and regulation Module - Media management training

Summary


Media companies operate in environments that provide extensive legal and regulatory obligations. In this context, media law refers to rules created by legitimate authority, such as federal, state or local governments. This set of rules comprises national constitutions as well as laws passed by legislative bodies and common law, as imposed by judicial bodies. The term regulation can be described as administrative law set up through the statute of legislative bodies, such as federal commissions. When conducting cross-border media operations, the legal dimension of the European Union will require attention as well. In context of a common EU market, providing free movement of goods, services, people and capital, particular media operations need to regard the underlying coherences, e.g. when considering conflicts where European interests may dominate national issues and regulations or vice versa. Types of media laws are not equal and have an order of precedence. The scope of legal issues ranges (amongst others) from prior restraint, libel, indecency, privacy, political and commercial speech up to the foundations of business laws.

Some specific problems arise in multimedia and broadcasting concerning the access to the customer. Different technologies exist such as satellite, mobile and fixed radio waves, copper network and cable. Fair competition must be guaranteed and access must in some cases be given to providers without own network. Companies with own network could abuse broadcasters and content providers by non-respect of net neutrality. In order to solve such problems, European and national laws foresee a complex set of ex-ante regulations, imposed by national regulatory authorities. The regulations also contain provisions on universal service and the management of bottlenecks like frequencies, internet domain names, numbering, etc.

This unit of our media management online training focuses on common factors that determine the legal framework for media operations on most national levels and examines both European and international aspects of media law and regulation. Apart from that, copyrightrelated laws and issues touching the process of content generation and delivery will be examined with a special focus.

Aims of the Media Law and Regulation module

  • to understand the broad legal implications affecting media projects and business operations (with a special focus on typical European and international obligations)
  • to acquire knowledge of how media content is protected, how to handle copyrighted material and to get familiar with licensing-related issues
  • to review basic legal topics related to business science

Leadership and Creativity Module - media management training

Summary

Like most every industry, the media-industry is as well eminently dependent on its most valuable resource: personnel. Apart from the pure administrative aspect, human resources require leadership that allows for appropriately communicating corporate strategy and keeping staffs motivated. At the same time, the balancing of genuine concern for individuals and business imperatives marks a constant challenge for personnel in leading positions. Leadership skills go beyond managerial workflows and routines, which rather represent the craftsmanship side of business. The effects of globalization and media convergence make development and change a frequent task for organizations. Against this background, the capability to communicate the spirit of a corporation´s visions, guidelines and strategies while fostering motivation over long term periods makes leadership a competency of its own. This media management online training unit highlights the role of leadership in creative environments with regard to the typical challenges and risks found throughout productions and projects of the media and entertainment industry.

Aims of the Leadership and Creativity module

  • to get familiar with the framework behind leadership competence as communicated throughout modern business philosophy
  • to understand the effect of leadership on organizations and personnel in context of particular tasks and operations

Timetable OF THE MEDIA BUSINESS CONTEXT UNIT

 
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