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european television & media management academy - Media Management Online Training - Cycle 2 Unit 4 Media management course
Media Management Online Training
Media Management Course
Cycle 2 (2010)
Unit 4: Media Management
Media management course:Onsite session : 19 - 23 March 2011
Online session : 28 March - 17 June 2011
Online Session Media Management course
Corporate Strategy Module
Dr. John OliverInnovation and Change Module
Head of International Development
The Media School Bournemouth University
Dr. Frank Habann
Faculty for Media Economics
University of Applied Sciences of Offenburg
Onsite Guest in Residence
Jacquie Hugues
Formerly with BBC Trust
Onsite Session Media Management Course
Corporate Strategy Module
Innovation and Change Module
Programme Planning in Broadcasting
How are strategies developed, formulated and implemented within a Corporate Broadcasting Environment
Corporate Strategy
"Analyse, Plan, Decide and Control"
Media Operations and Management Responsibility
Linking Innovation & Strategy
What is meant by Strategy and Innovation in the World of Business? How are Companies organizing to innovate?
Project Management I
Foundations of Project Management in today's Digital Media Environment
Project Management II
Introduction to Cross Media Programme Management
Media Management I
Managing Creativity, Budgets and Timeframes in Media Companies
Strategic Marketing
Building Brand Distinction. Lessons from FMCG Companies.
Content Aggregation and Business Strategy
Running a TV Content Aggregation Service in Today's Highly Competitive Digital Media Environment
Media Management II
Strategic and Operational Challenges for Management in Broadcasting and Media
ACADEMIC PROVIDER
How are strategies developed, formulated and implemented within a Corporate Broadcasting Environment
Jan Peter Lacher
Senior Vice President
Programe Planning, RTL Television GmbH
Corporate Strategy
"Analyse, Plan, Decide and Control"
Media Operations and Management Responsibility
Pat Loughrey
Warden at Goldsmiths University
Formerly Director Nations & Regions British Broadcasting Service (BBC)
Linking Innovation & Strategy
What is meant by Strategy and Innovation in the World of Business? How are Companies organizing to innovate?
Christopher Traggio
Owner Breakaway Solutions
Formerly VP Consumer Operations, AT&T
& VP Sales and Marketing, UPC
Project Management I
Foundations of Project Management in today's Digital Media Environment
Project Management II
Introduction to Cross Media Programme Management
Arnaud Grob
Oikos Consulting & Training
Expert Consultant
Media Management I
Managing Creativity, Budgets and Timeframes in Media Companies
Tony Mary
IP Globalnet
Formerly CEO at Belgian Public Broadcaster VRT
Strategic Marketing
Building Brand Distinction. Lessons from FMCG Companies.
Sam Moorthy
Founder Icons and Images
Formerly with Grey Worldwide
Content Aggregation and Business Strategy
Running a TV Content Aggregation Service in Today's Highly Competitive Digital Media Environment
Ben Williams
Head of Advertising
SeeSaw
Media Management II
Strategic and Operational Challenges for Management in Broadcasting and Media
Zoltan Vardy
Formerly CEO TV2 (ProSiebenSat.1 Group)
ACADEMIC PROVIDER
Dr. John Oliver
Head of International Development
The Media School Bournemouth University
- MEDIA MANAGEMENT REFERENCE MODEL
- NORMATIVE, OPERATIVE AND STRATEGIC MANAGEMENT OBJECTIVES
- CORPORATE GOVERNANCE
- MANAGEMENT IN MEDIA ENVIRONMENTS
- PLANNING AND DECISIONMAKING
- MEDIA INDUSTRY STRATEGY
- MEDIA BUSINESS CASES
Innovation in Broadcasting & Media
Introduction of Novel Ideas and Organizational Change in the Broadcasting and Media Industry
The State of Mobile TV
Global Markets for Mobile Television and Strategic perspectives on Viable Business Models
Marketing & Branding
Role and Organisation of Marketing Agencies: Beyond Advertising The Power of Brand Communication
Innovative Media Business
Social Media / Personal Branding / Career Building and the Future of the Entertainment Industry
ACADEMIC PROVIDER
Introduction of Novel Ideas and Organizational Change in the Broadcasting and Media Industry
Jennifer Mival
Granada Media / ITV Studios Company
Formerly with ProSiebenSat.1 & Fremantle
The State of Mobile TV
Global Markets for Mobile Television and Strategic perspectives on Viable Business Models
Ian Mullins (tbc)
CEO and Founder Yamgo TV
Marketing & Branding
Role and Organisation of Marketing Agencies: Beyond Advertising The Power of Brand Communication
Frank Vogel
Head of Strategic Planning Ogilvy & Mather
Innovative Media Business
Social Media / Personal Branding / Career Building and the Future of the Entertainment Industry
Gerd Leonhard
Author and Media Futurist
ACADEMIC PROVIDER
Dr. Frank Habann
Faculty for Media Economics
University of Applied Sciences of Offenburg
- ORGANIZATIONAL CHANGE AND ENTREPRENEURSHIP
- THE ARCHITECTURE OF INNOVATION
- KEY FACTORS AFFECTING CHANGE MANAGEMENT IN MEDIA INDUSTRIES
- ANALYSIS OF CURRENT AND ADOPTED BUSINESS MODELS
- MEDIA BUSINESS CASES
Go to the Downloads section to get the Cycle 4 Unit 4 Media management course overview as a pdf file.
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