european television & media management academy - Media Management Online Training - Cycle 1 Unit 1 Tutors

 

Media Management Online Training

Cycle 1 (2009)

 
 

ArchivesArchive

Unit 1: Media Business Foundations

Onsite session : 18 - 22 April 2009
Online session : 27 April - 17 July 2009

 
 

Online Session Tutors

Media Environnement
Prof. Dr. Claudia Loebbecke
Department of Business, Media and Technology Management
University of Cologne
Marketing
Dr. Michael Paul
Chair for Marketing and Media Research (Faculty of Media)
Bauhaus University of Weimar
Björn Bohnenkamp
Master Degree in Business Administration
Bauhaus University of Weimar
 

Onsite Panel Discussion

The Content and Entertainment Paradigm of Tomorrow
  • Bjørn Erichsen, European Broadcasting Union
  • Dr. Patrick Hörl, CEO Autentic
  • Gerd Leonhard, Author and Media Futurist
  • Ed Hersh, CEO StoryCentric
  • Panel Moderation by Peter Weil, CEO CTVC
 
 

Onsite Session Lecturers

Media Environnement Module

 

Marketing Module

Why Media Management ?
How Media Convergence is reinventing the Business
Gerd Leonhard
Author and Media Futurist

Public Service Broadcasting
European Public Service Television & Media in the Multiple Platform Era
Bjørn Erichsen
European Broadcasting Union

TV Online Platforms
Strategy, Impacts, Market Significance
(cancelled)
Tom Koch
Vice-President PBS Distribution

Commercial Broadcasting
European Commercial Television in tomorrows Digital Media Economy Challenges and Trends
Christopher Dziadul
Broadband TV News

Content Generation
Content 360: How to create Multi-platform Strategies for your Content
Ed Hersh
CEO StoryCentric

Content Management
Formats for New Media Environments
Stefano Semeria
Entertainment Masterclass

Beyond the Information Age
What will the Legacy be? Impacts of Media on European Culture and Society
Franz Grabner
ORF

ACADEMIC PROVIDER
Prof. Dr. Claudia Loebbecke
Department of Business, Media and Technology Management University of Cologne
  • FOUNDATIONS OF MEDIA ECONOMICS
  • MARKET AND AUDIENCE SEGMENTATION
  • MULTIPLE PLATFORMS/STRATEGY OPTIONS
  • MANAGEMENT CONCEPTS IN MEDIA SECTORS
 
Distribution
Distribution Systems and New Media Opportunities
Bart Becks
co-founder eburones.com and glechar
former CEO Skynet and BelgacomTV, SVP ProSiebenSat.1 and Netlog

Distribution
Distribution Contracting and Marketing Operations
Véronique Segard
Global Media Consult

Marketing & Market Research
Audiences and Marketshares in Television and other Media Sectors, long term Audience Reach and Profiling
Jan Callebaut
Author and Founder Censydiam

Marketing & Branding
Role and Organisation of Marketing Agencies: Beyond Advertising The Power of Brand Communication
Frank Vogel
Head of Strategic Planning Ogilvy & Mather

Market Research
Developments of major European Media Domains/Relevance of Survey Data for the Audiovisual Sector
Alexandre Callay
& Amandine Cassi
Mediametrie/EURODATA

ACADEMIC PROVIDER
Dr. Michael Paul
Chair for Marketing and Media Research (Faculty of Media)
Bauhaus University of Weimar
  • MARKETING FOUNDATIONS
  • MARKETING CONCEPTS
  • MEDIA AGENCIES
  • MEDIA PLANING AND MARKETING MIX
  • MEDIA BUSINESS CASES
 
 
Go to the Downloads section to get the Cycle 1 Unit 1 Seminar overview as a pdf file.
 
 
Cycle 1 Seminar 1 overview
 
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