european television & media management academy: Word from the the Director

 
Paul Pauwels










 
Dear etma friend,


How’s life out there? A month has passed since my last director’s letter and it’s amazing how much can happen within such a short time-span. The event that will mark January 2010, will without any doubt be the horrible earthquake that hit Haiti. It makes you think about how vulnerable we all are and how fast happiness can turn into sheer horror. On the other hand it was heart-warming to witness the wave of solidarity that was unleashed as a result. And still, already the memories about this tragic event are fading. The news desks have found other subjects that appeal more to the public taste. Life moves fast in media-land. And because of Facebook, Twitter and other social media applications it will never slow down again.

After an unexpectedly harsh winter we’re all starting to long for the arrival of spring, I’m sure. Thinking about that my mind drifts back to April 2009 when the first participants of our media management online training entered the etma premises. Before we know it, it will be April again and the first year of training at etma will have past. Remembering how back then we actually were able to have lunch outside gives me courage to count down the remaining days of February and March.
15th of May, the first day of the Media Management Online Training second session, will be a great summer day in Schiltigheim/Strasbourg! Want to bet?

It has been a very busy year. Busy for the participants who entered the fascinating environment of international media management studies and who had to balance their professional and family life with the challenges of postgraduate studies. We saw some sweat on the brows, indeed we did, but most important: the faces kept smiling. To the media management academy team and myself it is very rewarding and gratifying to hear from the first cohort of students that they like the etma experience and find it very rewarding. Just a few days before the start of the the last onsite session of cycle one, the time has come to congratulate them all with the great job they did and to thank them for the excellent professional and personal relations we entertained with them.

It has also been a busy year for the media management school team. Making sure that we kept our promises and delivered quality for money; constantly being on the look-out for the best tutors and academics; keeping in close contact with our supporters from the media industry and get their input… it all took time and effort but the results are there to be seen. Already the first session of the second cycle is in full preparation, and once again we can present an impressive list of tutors and experts. Interested people from different countries have contacted us about participating in the 2010-2011 programme and our aim to bring together a strong and international group of talented and motivated students is becoming reality again. I’m sure you’ll remember that until 15th of March the Early Bird offer applies.

2010 will also see the second session of the European Media Executive Leadership Programme. Our collaboration with the International Institute of Television Leadership has proven to be very fruitful, and we’re looking forward to the new event in June 16-21, 2010. All information to be found on this website.

The time has come to disclose that etma is talking to partners in Poland, Czech Republic and Slovenia to find ways to expand its activities and to bring the media management online training programme to other regions. These actions are scheduled to start in 2011 and very soon more details will be divulged.

During the last year the european television and media management academy has also strengthened its relations with the industry. Our outstanding collaboration in 2009 with EBU, ACT, Cable Europe and many others has been confirmed and will even be tighter in 2010. By the end of last year we welcomed CTAM Europe as an etma member and supporter. Working together with the specialists of marketing in the Cable and Telecommunications industry is a great privilege for us.

So all’s well that ends well. With great satisfaction we look back at the past months and with renewed energy we are ready for the second media management online training programme. I’ve said it before but I’ll say it again: don’t miss out on this great occasion to prepare yourself to manage the brave new world of connected TV and converging media. As always I keep myself available at all time for all further information you might need!


Looking forward to hearing from you soon,
 
Yours sincerely,

Paul Pauwels
Director