european television & media management academy - Media Management Online Training - Cycle 1 Unit 4 Media management course

 

Media Management Online Training

Media Management Course
Cycle 1 (2009)

 
 

ArchivesArchive

Unit 4: Media Management

Media management course:
Onsite session : 27 February - 3 March 2010
Online session : 8 March - 28 May 2010
 
 

Online Session Media Management course

Corporate Strategy
Dr. John Oliver
Head of International Development
The Media School
Bournemouth University
Innovation and Change
Dr. Frank Habann
Faculty for Media Management
Institute of Journalism
University of Mainz
 

Onsite Session Media Management Course

Corporate Strategy Module

 

Innovation and Change Module

Corporate Strategy
"Analyse, Plan, Decide and Control" Media Operations and Management Responsibility
Pat Loughrey
Formerly Director Nations & Regions British Broadcasting Service (BBC)

Strategy and Management
What is meant by Strategy in the World of Business? How does Strategic Thinking & Planning affect Corporate Operations
Christopher Traggio
Owner Breakaway Solutions
formerly VP Consumer Operations, AT&T
& VP Sales and Marketing, UPC

Media Management I
Managing Creativity, Budgets and Timeframes in Media Companies
Tony Mary
IP Globalnet
formerly CEO at Belgian Public Broadcaster VRT

Strategy Guide for Producers
Strategic Implications in Planning and Decisionmaking for Independent Film Production Companies
Thomas Mai
Founder Festival Darlings

Media Management II
Strategic and Operational Challenges for Management in Broadcasting and Media
Zoltan Vardy
CEO TV2 (ProSiebenSat.1 Group)

ACADEMIC PROVIDER
Dr. John Oliver
Head of International Development
The Media School
Bournemouth University
  • NORMATIVE, OPERATIVE AND STRATEGIC MANAGEMENT OBJECTIVES
  • CORPORATE GOVERNANCE
  • MANAGEMENT IN MEDIA ENVIRONMENTS
  • PLANNING AND DECISIONMAKING
  • MEDIA INDUSTRY STRATEGY
  • CASE STUDY
 
Strategy and Innovation
Novel Ideas and Strategic Planning from the Perspective of European Commercial Broadcasters
Ross Biggam
Director General, Association of Commercial Television in Europe

Innovation in Broadcasting & Media I
Introduction of Novel Ideas and Organizational Change in the Broadcasting and Media Industry

Innovation in Broadcasting & Media II
Introduction of Novel Ideas and Organizational Change in the Broadcasting and Media Industry
Jennifer Mival
Granada Media / ITV Studios Company
formerly with ProSiebenSat.1 & Fremantle

Innovative Media Business
Social Media / Personal Branding / Career Building and the Future of the Entertainment Industry
Gerd Leonhard
Author and Media Futurist

ACADEMIC PROVIDER
Dr. Frank Habann
Faculty for Media Management
Institute of Journalism
University of Mainz
  • ORGANIZATIONAL CHANGE AND ENTREPRENEURSHIP
  • THE ARCHITECTURE OF INNOVATION
  • KEY FACTORS AFFECTING CHANGE MANAGEMENT IN MEDIA INDUSTRIES
  • ANALYSIS OF CURRENT AND ADOPTED BUSINESS MODELS
  • CASE STUDY
 
 
Go to the Downloads section to get the Cycle 1 Unit 4 Media management course overview as a pdf file.
 
 
Cycle 1 Seminar 4 overview
 
 
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